Conference Workshops

Conference attendees will benefit from the expertise of women leaders from a variety of professions, as they lead workshops designed to empower and excite.

During the registration process, you will be asked to select a workshop from the following choices:

Practicing Radical Candor —Successful Communication for Women in a Male Dominated World

Led by Amber Cox, Vice President of Sports at Mohegan Sun

Have you ever avoided a tough conversation with a member of your team or organization because it was uncomfortable? Limited criticism to avoid conflict? Amber Cox, Vice President of Sports at Mohegan Sun, dives into the concept of Radical Candor, a practice created by Kim Scott, co-founder of Candor, Inc. It’s a concept Cox uses daily in her male-dominated and fast-paced industry of sports, providing guidance through direct and honest communication. Learn more about this effective communication tool to improve efficiency and loyalty.

About the Workshop Presenter

Amber Cox was named Vice President of the Women’s National Basketball Association’s Connecticut Sun and National Lacrosse League’s New England Black Wolves in October 2016. She is responsible for overseeing the overall business operation of both franchises, including marketing, broadcast, public & community relations, digital/social media, fan engagement as well as all revenue-generating activities including ticket sales and sponsorship. Cox’s previous positions include Chief Marketing Officer of Major League Soccer’s Houston Dynamo, Associate Commissioner for Women’s Basketball for the Big East Conference and President and Chief Operating Officer of the WNBA’s Phoenix Mercury.

Professional Branding: Finding your Competitive Edge

Led by Lauren Tietjen, VP Global Communications, Octagon

This session will help participants identify their own competitive advantage and showcase the unique qualities that set them apart from other professionals. Participants will create a strategy to bring their professional brands to life across interpersonal communications, social media and their professional day-to-day while adapting that brand as their ambitions, roles and perspectives change.  Attendees will receive tips on how to communicate across their organization to create the best results (for the business and themselves), how to outline their own social media content pillars across different platforms, and how to communicate their professional brands in any conversation.

About the Workshop Presenter

Lauren Tietjen, VP Global Communications, leads Octagon’s global media relations, digital, social media and content creation efforts while working closely with Octagon’s entertainment-focused sister agencies including Rogers & Cowan and FRUKT.  Lauren has more than 15 years of brand and consumer marketing, public relations, client management, and campaign development experience with a specialty in sports business and marketing/advertising media relations. She has significant C-suite experience, and is an expert in generating employee advocacy through internal communications and social media. Prior to joining Octagon, Tietjen oversaw sponsorship, public relations and marketing efforts for NBC Sports Group’s national event properties and managed lifestyle and tourism PR for one of the top U.S. ski resorts.

Equal Pay for Equal Play: Negotiating Salary

Led by Tiffany Oliver Gagnon, Vice President of Business & Legal Affairs, Constituency Management Group/Interpublic Group (CMG/IPG)

Have you heard of Equal Pay for Equal Play: female athletes’ fight to be paid equally with male athletes? If you have, you probably think the issue is prevalent in every industry. Gender pay gap still exists in 2018. Women earn around 80 cents for every dollar men earn, and women struggle with negotiating their salary as well. With this workshop, you will learn how to negotiate your salary to close the gap and earn what you deserve.

About the Workshop Presenter

Tiffany Oliver Gagnon is Vice President of Business & Legal Affairs with the Constituency Management Group/Interpublic Group (CMG/IPG).  She is in-house counsel to multiple agencies within this network including,  Octagon, Rogers & Cowan, FRUKT, FUTURES and Advantage. Tiffany provides legal counsel and handles the contract drafting and negotiations for these sports and entertainment agencies.  Tiffany is a graduate of Villanova University and Hofstra Law School. She lives in Orange, CT on a farm with her husband and their 3 children.

Straight to the Summit: How to Get Your Team to the Top

Led by Anne Parmenter, Head Coach, Field Hockey, Trinity College

Discover the importance of group dynamics, team building, goal setting and striving to be the best. Parmenter draws on her own personal challenges from her expedition and successful summit of Mt. Everest to highlight how one can overcome obstacles and reach their own personal or organizational summit.  She demonstrates how goal setting, teamwork and thinking outside the box lead to a shift in mind set and a reimagining of one’s limitations.

About the Workshop Presenter

Anne Parmenter is currently in her 17th season as head coach of Trinity College’s women’s field hockey team.  Anne, who has traveled extensively throughout the world and climbed Aconcagua, Denali, Cotapaxi, Chimborazo, Mount Blanc, and Ama Dablam Himalaya. She has done two expeditions to Mount Everest, summiting in 2006 and successfully fulfilling her lifelong dream.